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Behind the Scenes with Comfort

Behind the Scenes with Comfort

Behind the Scenes with Comfort

Join us as we spend a day in Clothworld and meet the cast and crew from the latest Comfort advert campaign in London.

More about the advert:
Comfort’s current advertising campaign features a world made of cloth, known as Clothworld. The campaign follows the adventures of the Clothworld people, who take care of themselves using different Comfort products.

The Clothworld campaign first appeared in 2000 and was created by Unilever and Ogilvy and Mather. The original Clothworld characters were teenage couple Lisa Weaver and Darren Denim, who were made by Aardman Animation, the creators of Wallace and Gromit.

Gradually, new members of Lisa's family (her mum Karen and sister Daisy) have been introduced, as well as other inhabitants of Clothworld, including Quinitin the beautician, Stitcher the school bully, Satina the soul diva and more recently, Dr Comfy.

The latest additions to Clothworld are Jeannie and Cardboard Man. The current television advertisement features Jeannie walking through a cloth French Riviera styled town. Her flexible jeans contrast with the stiffness of Cardboard Man.

The Clothworld campaign has travelled the world, running across Europe, Latin America, the Middle East and has recently launched in Asia. As the campaign has spread globally, the Clothworld characters are becoming popular in their own right with the Lisa and Darren character dolls selling on EBay as collectors' items. In Asia, the campaign is slightly different. Darren has been transformed into a popstar named Andy. The character Andy now has his own real world record and fan base.

More about Comfort:
Comfort is the brand name of a Unilever fabric softener sold in the UK and around the world. The range includes Comfort Pure (for delicate skin) and Comfort Crème (a premium brand). Scents include Passion Flower and Ylang Ylang, Lily and Riceflower, Wild Pear and Ginkgo and the Original Comfort Blue.


Tel: 0860 106 062

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