The Power of the Brand
The Top Billing brand is synonymous with style, glamour, excellence and achievement, so much so that it is even being used as an adjective e.g. "That is such a Top Billing house!". The brand has grown so much over the last 20 years, that we even have a loyal audience in America; and with the addition of social media, it means that the brand is able to spread it's wings even further and provide the audience with never-before-seen videos and pictures that they won't get from the 1 hour Top Billing timeslot every week. As the brand grows through social media, so does the interaction with our audience, and with this, we are better able to understand what the audience wants from the show.
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