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you are here: | Top Billing meets up with SA designer sisters at London Fashion Week

Top Billing meets up with SA designer sisters at London Fashion Week

Top Billing meets up with South African designer sisters at London Fashion Week

Top Billing meets up with South African designer sisters at London Fashion Week

We head to the London Fashion Week where we took in a stunning show by designer Prophetik and met up with South African sisters Natalie and Kim Ellis.

They are fashion and lifestyle designers at the heart of a brilliant, new design wave called Slow Fashion. High street fashion often relies on mass production where outfits go from design to the shop floor in weeks. That can be at the cost of the environment and welfare of workers, so Slow Fashion labels show a more ethical, sustainable way to create beautiful clothes. The sustainable, eco label Prophetik is leading an evolution in fashion and accessories.

Designer Jeff Garner’s clients include Sheryl Crow, Taylor Swift and Kings of Leon while he also collaborates with the most iconic brand in the cell phone industry, creating phone cases from reclaimed leather. The combination of eco-friendly fabrics and adventurous design certainly appealed to the members of British girl band Stooshe. Jeff Garner’s stylish way of communicating his green message has seen him named in the forty top artists in the U.S. – his work placed in America’s renowned Smithsonian Gallery.

Part of the campaign for fashion with a smaller carbon footprint is for it to be locally produced. Natalie and Kim’s line is made in their hometown and reduces its impact using fibres grown without toxic pesticides or artificial fertilizers. The sisters’ form of environmental activism goes well beyond creating T-Shirts with slogans. They design show-stopping collections which start important conversations. Natalie and Kim argue that if we all wore hemp fashion, it could take one third less of the planet’s resources to clothe everyone on earth. It’s hard to argue with that.

Watch the insert preview:


Contacts:

Prophetik
www.prophetik.com

The Joinery
thejoinery.co.za
E : hello@thejoinery.co.za

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