Top Billings brings you the Style By SA Designer Profiles
Top Billing witnessed the Woolworths #StyleBySA capsule collection blow the roof off at SAFW and we're excited to introduce the 8 designers who made it possible.
Cultivating home-grown fashion talent means reflecting the diverse creativity we have in South Africa and that’s exactly what these 8 designers did. Progressive trend-setters with an acute style eye, these are the most impassioned voices in South African fashion today:
Katherine-Mary, trained artist and Patissier, began her PICHULIK journey in September, 2012 after an inspiring trip around India. Her designs explore the intimate relationship women have with jewelry – it speaks of her travels, her mother or grandmother and the people she has loved.
Meet Thebe Magugu:
Thebe Magugu is a young fashion designer with a drive to create original couture. His talent lies in bridging opposites, particularly gentle femininity with a utilitarian toughness.
Meet Rich Mnisi:
RICH MNISI is a South African based contemporary fashion brand founded in 2014 by LISOF graduate and Africa Fashion International Young Designer of the Year 2014, Rich Mnisi. With a global view catering for an aspirational market, the brand remains young at heart as it explores the treasures engraved within Africa and the world of modern culture.
The AKJP Collective is a concept store in Cape Town brought to you by designers Adriaan Kuiters + Jody Paulsen to showcase local SA design at its best. The namesake brand, known for its gender-bending silhouettes, fuses traditional and contemporary aesthetics to present a powerful message of modern timlessness.
Meet Young + Lazy:
Young and Lazy is a local street and sports wear oriented menswear brand by Anees Petersen. The mission – to produce simple, function street wear staples and refined basics that stand the test of time.
SELFI is a Cape Town based fashion brand aimed at the individual who appreciates modern, functional, bespoke design. Designer Celeste Arendse’s design ethos is centered around reinventing traditional apparel with close attention to detail, incorporating elements of play, and reconstructing silhouettes through her in-house prints.
Meet Maria Mccloy:
Known to be an accessory freak, Maria Mccloy is adored for her fun and colourful accessories, always with an attitude! Inspired by both urban and African culture, Maria’s footwear personifies observational design at its best.
SOL-SOL is a South African menswear label making good quality basics with a focus on fit, fabric and design. Founder Mathew Kieser believes in walking the line between menswear and streetwear by blending clean silhouettes with muted colour tones. Bold prints with subtle details at its finest.
Each designer was hand-picked by Woolworths because of their vision for fashion in South Africa. With their eye firmly set on developing the South African fashion landscape, Woolworths couldn’t help but take notice.
For the STYLE BY SA crew, it’s all about developing local skills and business prospects that will see communities across the country thrive to sustain the fashion industry long-term.
It’s fashion with a difference, the Woolworths way and these emerging designers represent the idea, in action. Artistic expression that uplifts,www.facteb.org sending a broader message of encouragement, empowerment, and a connection to the nation they call home.
Don’t miss the #StyleBySA capsule collection this Thursday at 8:30pm on SABC3!
Love what you saw? Shop the #StyleBySA capsule collection online and in selected Woolworths stores! See the full collection at woolworths.co.za