Since an inverted house is all to do with perspective, we asked husband and wife creative team John an Itumeleng Baloyi to join us on the day.
Image Credit: John Baloyi
With his wife as his muse and business partner, John made his name as a photographic artist - first on social media and then shooting and directing big commercial campaigns.
Wanting his work to exist outside of the internet and rather in people’s homes as art – John is focusing on the portrayal of people of colour in a way that they can relate to.
Image Credit: John Baloyi
In a competitive, overwhelmingly digital industry, this artist prospers despite having to develop his film at a lab and not being represented by a photographic agency.
John credits Itumeleng for his success. When he quit his day job to focus on art and their finances got turned upside down – she kept him going. So, they could relate to someone whose own creative statement was to build this upside-down house near Hartebeespoort.
