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you are here: | Upside Down with John and Itumeleng Baloyi

Upside Down with John and Itumeleng Baloyi

Top billing features photographer John Baloyi
Image Credit: John Baloyi

Upside Down with John and Itumeleng Baloyi


Since an inverted house is all to do with perspective, we asked husband and wife creative team John an Itumeleng Baloyi to join us on the day.

Top billing features photographer John Baloyi 2
Image Credit: John Baloyi

With his wife as his muse and business partner, John made his name as a photographic artist - first on social media and then shooting and directing big commercial campaigns.

Wanting his work to exist outside of the internet and rather in people’s homes as art – John is focusing on the portrayal of people of colour in a way that they can relate to.

Top billing features photographer John Baloyi 3
Image Credit: John Baloyi

In a competitive, overwhelmingly digital industry, this artist prospers despite having to develop his film at a lab
and not being represented by a photographic agency.

John credits Itumeleng for his success. When he quit his day job to focus on art and their finances got turned upside down – she kept him going. So, they could relate to someone whose own creative statement was to build this upside-down house near Hartebeespoort.

Contacts:

John Boloyi
instagram.com/john.baloy
vsco.co/johnbaloy/images/1

Upside Down House SA
Broederstroom, South Africa
www.upsidedownhouse.co.za






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